Content Writing Lead
|Posted:||September 29, 2020 (posted 26 days ago)||View All Jobs|
|Location:||Fully Remote Team, GA (Cobb County)|
2219 Rimland Drive, Suite 301
Bellingham, WA 98226
About Us WHY YOU’LL LOVE SHOWCASE IDX: We Put Customers First. Team Over Self. Outcomes Over Activity. Bias Towards Action. Improve Lives. These are some of the values we hold. They’re more than words on our “about us” page. This is what you’ll see in our culture and what we strive for in ourselves. Showcase IDX is a leader in home search, consumer engagement, and lead generation, enabling thousands of real estate professionals across 100+ brokerages and teams to harness the full marketing potential of modern marketing. Our consumer-facing tools were used by 6,000,000+ consumers in the last year for 30 million minutes - that’s like watching Avengers Endgame 161,616 times. In August 2020, we were acquired by eXp World Holdings (Nasdaq: EXPI), and we will continue to operate as an independent company. For our sister company, eXp Realty, we will be developing a national and international search portal product, while maintaining the growth of our existing business. This is a rare opportunity to join a fully-remote/distributed team at the beginning of a new mission, as we look to redefine how people find and buy homes on a national and eventually international scale. We are rethinking today's generic home search experience and creating a set of next-generation tools that will help millions of people around the world find and buy their next home. It's important to us that work is as enjoyable and provides opportunities for individual growth. We like making well-reasoned decisions and making them quickly. We don't particularly like too many meetings, but we love working together to figure things out. We're laid back with each other, don't take ourselves too seriously, and laugh (probably more than we should), but we always focus on staying close to our customers and adding value to their daily lives. Our team is made up of experienced, talented people who see opportunities where others may not. We understand that innovation comes from experience, experimentation, iteration, taking smart risks, and rejecting the idea that the status quo is the only or best way to solve a problem. You'll be challenged by big ideas, and have the opportunity to influence a product that truly impacts one of the biggest decisions in 100s of millions of people's lives in very real ways. We believe that delivering value outweighs how many hours you work or where you work. We provide a flexible work schedule, generous vacation, a relaxed work environment, and opportunities for professional growth and development. * Amazing work/life balance - sane & flexible work schedule, generous vacation. * Work on interesting customer and product challenges in an environment that encourages creativity, fun, and the use of new tools to deliver the best results. * Have the creative freedom for learning, experimenting, and responsible risk-taking in a startup-like environment. * Work closely with a small, talented team with a proven track record. * Be a central part of a customer success team that helps our clients grow their businesses and positively impact their clients. * Contribute to a team culture that attracts and retains the absolute best people through a motivating and rewarding environment. You will help hire, mentor, and motivate an outstanding content & SEO team. * Support public-facing products that customers actually pay for and love. * Have your work be seen and used by millions of people. * Great benefits like Health Insurance and flexible vacation scheduling. = = = = About You * You are looking for a rare opportunity to be mentored by and work alongside a team that has been strategic and tactical leaders in marketing, SEO, and brand storytelling, across multiple industries from start-up to over $500M annual revenue. * You a content writer and editor that wants an exciting opportunity to make an impact on business growth. * You have the perfect mix of high-bandwidth copywriting skills, creative vision, top-notch editing skills, attention to detail, and experience optimizing for SEO. * You love a challenge. You are resourceful and creative to find solutions. Big goals don’t scare you – they inspire you. * Your best day is seeing your team, deliver, and achieve amazing results. * You relish the opportunity to work with a marketing team, product team, customer success team, and customers to ensure a surprisingly awesome customer experience. * You ask a lot of questions and love spirited yet professional debate, knowing it improves outcomes. * You have a bias towards action. You’re programmed to take the initiative to ask questions, learn, and get things done. * You possess superb listening skills and the proven ability to dig deeper to uncover the people’s true objectives. * You are resourceful, scrappy, and creative — if a playbook doesn't exist yet, you go figure it out and build it for the whole team to use. * You relish the opportunity to work from anywhere. * You’re not afraid to fail. In fact, you look forward to the learning and growth that happens when you get something wrong and you quickly incorporate the learnings into action. * You are able to bring unique, thoughtful insights to your content that isn’t already on Google or common on other mediums. This can come from research, personal experience, or interviews with leadership. * You are a detail-oriented, results-driven, self-starter, with a high level of energy, enthusiasm, and initiative that this remote role requires. = = = = Responsibilities * Work closely with the CMO and marketing team on various projects to drive the visibility and reputation of the Showcase IDX brand. * Regularly author content for articles, newsletters, promotional emails, and product descriptions. * Collaborate with our marketing team on the content for various sites. * Create content strategies for multiple international websites. * Proofread content for errors and inconsistencies. Excellent knowledge of English and ability to write APA style. * Know and understand organic traffic targets and proper SEO guidelines and optimize all organic content in production for maximum ranking. Take the dual-minded approach of being highly creative while also gathering and implementing content research and analytics data to direct the production of impactful content. * Effectively organize and complete assignments that meet our rigorous production deadlines and align with our curricular goals. * Work closely with the internal marketing team to make content come to life through graphics, design, and video. This role will edit and review content from our design team. * Within the general workflow, in-house style, and brand guidelines, work autonomously to meet targets and timelines. * Coordinate any contracted authors to help write meaningful content for projects. * Build a system that lets you and the team balance time between nurturing the best articles on Google, leveling up articles to get them on the first page, and generating new content that can provide even more traffic and leads. * Get involved in hiring and growing the team by referring new writers, and potentially helping to interview candidates. * Implement content strategy, including helping to create the content calendar, produce the content, and then scheduling across multiple sites. * Measure and report performance of all content campaigns and assess against OKRs and milestones. * This position is not static and will be revised as the need of the organization's business change and you grow in your expertise.
* Bachelor’s degree in marketing, communications, English, or related field. Equivalent work experience accepted too. * Experience editing web content, preferably with a B2C or small-business focus. * Proven ability to write clear, direct, and compelling copy. * History as a clear, confident, and compelling communicator — in writing and in conversation. The unique ability to translate technical * details in a manner that non-technical customers understand. * Experience delivering feedback to writers through both written comments and face-to-face interactions. * 5 years of experience in online content production, editing, or communications, with at least 1 year of hands-on SEO writing experience. * High proficiency with Microsoft suite, grammar style guides, and online tools such as Grammarly. * Ability to operate in a deadline-driven environment. * Solid organizational skills and ability to self-manage time. * Understanding of how to advocate for users while accomplishing website goals. * Able to provide portfolios or samples of work to review. * Additional qualification on-page and off-page SEO is a plus. * Excellent organization, project management, and time management skills. * Teamwork mentality and willingness to assist wherever needed.